This cookie policy informs visitors (hereinafter referred to as “Users“) of the website www.shopperparkplus.hu (hereinafter referred to as the “Website“) operated by Shopper Park Plus Plc. (registered office: 1015 Budapest, Batthyány utca 3. fszt. 1., company registration number: 01-10-140433, tax number: 27033498-2-44) of the processing of data in relation to the application of cookies.
1.3. This Policy has been prepared in accordance with the applicable laws relevant to data protection, and in particular the following:
2.2.1. Cookies can be classified in several ways. Regarding the duration of storage, a distinction can be made between temporary and permanent cookies: cookies that are automatically deleted at the end of a session or when the browser is closed are temporary cookies, while cookies that are stored for a longer period of time are permanent cookies. In terms of the place of origin, we can distinguish between own and third-party cookies, and in terms of the purpose of use, we can distinguish between necessary, statistical, and marketing cookies.
2.2.2. The cookies that ensure the usability and normal functioning of the Website are the necessary cookies (hereinafter: “Necessary Cookies“). The use of Necessary Cookies is in accordance with Article 13/A (3) of the E-commerce Act and serves the purpose of identifying the User’s computer and browser, so that the User is not required, inter alia, to accept the Company’s policies and to select the settings necessary for the use of the Website during each visit. The personal data processed by the Necessary Cookies may include, among others, the User’s IP address, the type of device and browser, the place of visit. We would like to note that the Necessary Cookies are not suitable for direct personal identification by the Company, as the cookies do not identify the visitor themselves, but their browser or device.
2.3. Statistical cookies are cookies placed by third parties that analyse Users’ website usage patterns, help to identify Users and provide traffic analytics through anonymous heat-map analysis (hereinafter “Statistical Cookies“). The data stored by Statistical Cookies includes, among other things, the activity on the Website (e.g. opening, closing, actions taken). Statistical Cookies are also not suitable for direct identification of a person.
2.4. The use of cookies for marketing purposes (hereinafter “Marketing Cookies“) allows the Company to display personalized advertisements to the User based on the visitor’s activity on the Website or other websites. Such activity may include, among other things, the visitor’s itinerary, i.e. which pages the User has visited and what actions the User has performed on those pages prior to visiting the Website. Marketing Cookies, like Necessary and Statistical Cookies, are not directly identifiable, as they do not identify the User.
| Service provider, cookie name | Scope of data collected | Description, purpose | Duration of data processing |
| Google
test_cookie |
Random number | Monitoring the functioning of cookies in the browser
|
15 minutes from the visit |
| Google Analytics
gat_UA-73003413-2
|
Random number | Preventing Google Analytics from being overloaded | 1 minutes from the visit |
The legal basis for the processing of the Necessary Cookies is the Company’s legitimate interest in the proper functioning of the Website (Article 6(1)(f) GDPR). In the opinion of the Controller the Website’s use would be restricted without the application of these Cookies, thus the Controller has a legitimate interest in the normal operation of the Website. As Necessary Cookies only collect random data and these are not able to directly identify the User, the Controller has not identified User interests which are contradictory to the application of the Necessary Cookies.
3.2. Statistical Cookies
| Service provider, cookie name | Scope of data collected | Description, purpose | Duration of data processing |
| Google Analytics
_ga |
Domain ID,
random browser ID |
The Google Analytics measurement code that loads on the Website can use this to identify whether the visitor being measured has previously visited the Website on the device being used with the browser being used (=not a new visitor, but a returning visitor). Google Analytics also uses this to chain all website interactions (page views, clicks, callback requests) of 1-1 user together as a user’s “journey” from the first visit to the last.
|
2 years after the visit |
| Google Analytics
_ga_D967W7RZKJ |
User session for live pages | It helps to identify and manage as a single unit a user’s individual visit (= session), which is the sum of page views and other interactions (clicks, video views, etc.) within a given time frame.
|
2 years after the visit |
| Google Analytics
_ ga_TW5WGPCCM2 |
User session for test pages
|
It helps to identify and manage as a single unit a user’s individual visit (= session), which is the sum of page views and other interactions (clicks, video views, etc.) within a given time frame.
|
2 years after the visit |
| Google Analytics
_gid
|
User session
Browser ID
|
This is used to determine how many people have visited the site on a given day (not how many times). For Google Analytics reports, they store information anonymously and assign a randomly generated number to recognize unique visitors. | 1 day from the visit |
The legal basis for the processing of statistical cookies is the consent of the User (Article 6 (1) (a) GDPR).
3.3. Marketing Cookies
| Service provider, cookie name | Scope of data collected | Description, purpose | Duration of data processing |
| Facebook
_fbc |
Facebook click ID | It can link website interactions (e.g. a callback request) back to the last click on Facebook, which is typically a Facebook ad. This makes it possible to measure and optimise a Facebook campaign.
|
3 months after the visit |
| Facebook
_fbp
|
Domain ID, random browser ID | The Facebook measurement code can use it to identify whether the visitor being measured has visited the website before on the device being used with the browser being used (=not a new visitor, but a returning visitor). Facebook also uses it to chain all the website interactions of 1-1 user (page views, important clicks, callback requests) as a User’s “journey” from the first visit to the last.
|
3 months after the visit |
| Google
1P_JAR |
Timestamp | Google uses it to display personalised ads on Google sites based on recent searches and past interactions.
|
1 month after the visit |
| Google
AEC |
Browser ID | Google uses it to store User preferences and information when you view pages mapped by Google.
|
6 months after the visit |
| Google
CONSENT |
Composite value: yes/no status in relation to their own consent, timestamp, and language ID. | Google stores here whether and when the User has given consent to the collection of data. | 2 years after the visit |
| Google
IDE |
Browser ID | Google uses it to store User preferences and information of the time of viewing sites mapped by Google (DoubelClick cookie).
|
13 months after the visit |
| Google
NID |
Browser ID | Google uses it to display personalised ads on Google sites based on recent searches and past interactions. | 6 months after the visit |
| Google
SID |
Browser ID | This is used to store the User’s Google Account ID and last login time in encrypted and digitally signed form. | 2 years after the visit |
| Google Ads
_gcl_au |
Google Ads ad click ID | It helps Google Ads so that if the User moves on from the ad landing page to another subpage, it can also link the completed business goals (e.g. callback request) to the Google Ads ad that triggered the visit. This helps to find effective ads, helps to optimise ad spending, increase ad effectiveness. | 3 months after the visit |
The legal basis for the processing of Marketing Cookies is the consent of the User (Article 6 (1) (a) GDPR).
3.4. With regard to the use of cookies, the Company informs visitors that most browser programs (usually in the settings menu) allow the User to disable or restrict the use of cookies, but this may negatively affect the proper use of the Website. You can find out more of the use and settings of cookies for commonly used browsers via the links below: